PRESS INFORMATION| FOR IMMEDIATE RELEASE
Union, NJ: January 10, 2013
Hasselblad Bron, Inc. to debut the Hasselblad Lunar Camera System
to the U.S. market at the “House of Luxury” event, being held on
January 20th and 21st in conjunction with the Sundance Film Festival.
Luca Alessandrini, Hasselblad’s New Business Development Manager said:“The Lunar is a celebration of the passion that the company’s founder Victor Hasselblad had for photography. We’ve developed this camera in the traditional way, using handmade wooden prototypes to ensure superior ergonomics and functionality. This is a camera for both serious photographers and enthusiasts who aspire to shooting with a Hasselblad.”
He added: “Lunar, which can be used in fully automatic or fully manual mode, has been designed to be easy to use and versatile but with all the advanced technology employed in top DSLRs.For the first time the market now has a camera embracing traditional Hasselblad state-of-the-art image capture combined with stunning Italian design features.
And for the first time ever we are using carbon fiber,titanium,wood,leather and precious metals–including gold.The camera grip itself offers unparalleled ergonomics and has been developed to embrace both compact E-mount and the larger professional A-mount lenses.”
The Lunar, which is set to ship at the end of the first quarter of 2013, will be available in a choice of standard models plus a variety of exclusive hand grips and precious materials on special order.
Visitors to the “House of Luxury”will see a‘snapshot’ of latest work-in-progress designs and wooden models, purpose -built to demonstrate the company’s pioneering ‘ideal luxury’ camera vision.
Dr. Larry Hansen, Hasselblad Chairman and CEO said: “It has always been my ambition to enable all fans of the iconic Hasselblad brand to have an opportunity to own one of our cameras. The company mission is to develop exceptional products at the very top end of the market segments in which we operate. In 1962 astronaut Walter Schirra took the first Hasselblad camera into space. Walter had painted the 500C’s metal surface black to minimize reflections.Now ,in celebration fifty years later,we have developed Lunar–an aesthetically and ergonomically beautiful piece of camera art, complete with color options and an evocative look and feel for photography lovers down here on planet earth.
Key Lunar features will include:
• Handcrafted by Swedish artisans driven by the finest Italian design.
• Available in a variety of materials and finishes from elegant to aggressive.
• DSLR-like performance thanks to the highest technology APS-C 24.3 MP sensor with 25AF points focusing matched to an Ultra fast Processor with real time imageprocessing and accurate RAW to JPEG translation.
Added Dr. Hansen: “This new model is the result of meticulous engineering research, culminating in the creation of an unprecedented camera which underpins the Hasselblad mission to pioneer and produce supreme quality across all our products.”
This press release and high resolution images can be found online at the Hasselblad Press Lounge at http://press.hasselblad.com
Hasselblad Lunar Drawing
Hasselblad Lunar - Wooden Grip
Hasselblad Lunar - Leather Grip
Hasselblad Bron, Inc.
1080A Garden State Road
Union, NJ, 07083