News and Announcements

News and Announcements
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New product announcement : Scoro WiFi and bronControl for desktop

New product announcement : Scoro WiFi and bronControl for desktop
  April 27, 2017Broncolor is proud to announce the new Scoro WiFi/RFS2, bringing a new level of intuitive control to the legendary Scoro product line.Integrated into the new Scoro WiFi/RFS2 products is broncolor’s innovative WiFi technology. Using no additional equipment, you can now control your flash pack from any WiFi capable iOS, Android, Mac, or PC device. A phone, tablet, or computer now brings the Scoro’s immense capability to your fingertips.Scoro brings stunning performance in color consistency, power output, and short flash duration to the professional image maker. Commercial studios, museums, and top photographers worldwide turn to Scoro when they need the best possible lighting tool. Scoro 3200S WiFi/RFS2  B-31.047.07 3200w/s output 3 independent lamp outlets 11-stop output range automatic...
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APR
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Hasselblad Wins TIPA Awards 2017 for Best Design

Hasselblad Wins TIPA Awards 2017 for Best Design
Hasselblad is proud to announce that the X1D-50c has been awarded “Best Design” by TIPA Awards 2017 (Technical Image Press Association).  At less than half the weight of other medium format digital cameras on the market, the mirrorless X1D-50c camera is ergonomic and compact with a stylish, classic design. The editors of TIPA’s member magazines meet annually to vote on the “Best Photo and Imaging Products” of the previous 12 months. TIPA has a worldwide membership of 29 photo and imaging magazines from 14 countries across five continents and the TIPA Awards are recognised as the most coveted photo and imaging awards worldwide. The TIPA jury announced: “Smaller than most full frame DSLRs, the X1D-50c offers impressive user controls and functionality...
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APR
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Hasselblad Wins Top Prize at the Red Dot Award: Product Design

Hasselblad Wins Top Prize at the Red Dot Award: Product Design
Hasselblad’s X1D-50c awarded ‘Best of the Best’ for Innovative Design Hasselblad is proud to announce that it has been awarded the highest distinction in the Red Dot Award: Product Design, the Red Dot: Best of the Best for the X1D-50c. The Red Dot jury assessed thousands of products from all over the world before deciding which have the most extraordinary and innovative designs of 2017. The X1D-50c was recognised for its top design quality and ground-breaking design, based on three principles: an iconic design, outstanding performance and Scandinavian sensibility. Hasselblad created the X1D-50c with a well-de ned personality that would bring to life the essence of the brand while conveying a sense of beautiful performance, expressing superior quality and ergonomics. The...
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MAR
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Hasselblad Appoints Ming Thein as Chief of Strategy

Hasselblad Appoints Ming Thein as Chief of Strategy
Hasselblad, the leader in high-quality professional medium format cameras, today announced that Hasselblad ambassador Ming Thein has been appointed as Chief of Strategy. During his former role as a Hasselblad ambassador, Ming Thein serviced industrial and corporate documentary clients across Asia and further afield. Based out of Kuala Lumpur, Ming specialises in representing the lifecycle of a company – from the people behind the creation to abstract beauty of the finished product – be it massive civil engineering projects, interiors or precision timepieces. Location work is his forte, with clients including some of the largest developers and construction firms in Asia. Ming also holds an MA in Physics from The University of Oxford, and served as a director at various finance...
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MAR
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Hasselblad annouces four new XCD lenses for the X1D

Hasselblad annouces four new XCD lenses for the X1D
Combining Compact Format with the Highest Optical Quality Following the hugely successful launch of the ground-breaking X1D in 2016, Hasselblad is delighted to introduce four new XCD lenses. The XCD 120mm Macro lens is the first to complement the existing XCD lens family, and will be available at the end of June 2017. The exceptionally high performing 120mm f/3.5 lens brings together the compact format of the XCD range with the maximum optical quality across the frame with a flat image field. Providing a new versatility to the X1D user, the lens is suitable for both close-up work up to a 1:2 image scale, and also as a mid-range telephoto lens for portrait or other photography requiring a longer focal...
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