Convergence party next Thursday in NYC

Hi everyone,
Come join us for a special night at Mechanism Digital’s rooftop garden in West Chelsea next Thursday.  Mingle and meet some of the best photography and post production folks in the biz as we supply hot food on the grill, cold beer and drinks. What else would you want to do on a Thursday night besides a rooftop party on a nice summer night and learn more about the merging photo and video industries?
Broncolor will be setting up still photo lighting with our Scoro packs, as well as party lighting with our bron Kobold daylight balanced weatherproof HMI lights.
If you are starting to make the transition to adopt video as a part of your still shoots, you have to be here!

Thursday, July 9, 2009
6:00pm – 11:00pm
Mechanism Digital Studios
514 W 24th Street
New York, NY

RSVP IS REQUIRED, very limited space is available. We will be sending out confirmation notices shortly before.
(With first and last names of EACH guest, and company and or school affiliation) ***
–Rain date will be Friday, July 10th

Hope to see many of you there!


Dodd Camera “Tech Days” broncolor demo – New Video from Chicago

Sinar Bron Imaging’s Jack Ridley takes you through a tour of the broncolor Scoro and Grafit packs at Dodd Camera.  Jacks walks through making some action freezing liquid splash shots with Scoro – truly the fastest pack on the market. The flash duration of Scoro is mind boggling.

This demo, which showcased broncolor power packs and other broncolor lighting tools, was hosted by  Dodd Camera Professional on Armitage Ave in Chicago.  Check it out.
Broncolor at Dodd

video by John Cole (

SouthEast US Educational Photo Competition – Winners Announced!


We are pleased to announce the winners of our 2009 Southeast Photo Competition:

1st Place Tim Wedig (Art Institute of Atlanta) Mobil A2r Kit w/ RFS Transmitter

2nd Place Catherine Asinov (Savannah College of Art & Design) broncolor Minicom 40

3rd Place Aaron Smith (Savannah College of Art & Design) Foba Superball Head

Congratulations to the winners, and many thanks to everyone who participated. Please click here to see the winning entries. We are currently wrapping up our review of the western leg of this competition, and will be opening the Central US on September 1st. Please click here for competition details.

Dave McRitchie of Sinar Bron Imaging had the opportunity to meet with 1st place winner Tim Wedig, and shared this:

Tim Wedig, a student at the Art Institute of Atlanta had the winning entry in the Southeast broncolor student competition. I met with Tim in Atlanta to hand over the goods! Tim was thrilled to have his image selected.

“I am so very grateful to Broncolor; the Broncolor lights and packs are so much fun to use and really provide a professional quality with ease on location. Thank you again for such a generous prize and opportunity to showcase my work along with everyone else from the Art Institute of Atlanta.”
When informed of the award school President Janet S. Day enthused, “WOW! – Congratulations to Tim and to the Photographic Imaging faculty and staff. What an honor! And thanks also to broncolor for all they do to support student education.”

Tim Wedig, Dave McRitchie, and the broncolor Mobil A2r


“What time is it?”

Photographer Ernest Washington packed the house at Professional Photographic Resources in Atlanta (PPR) where attendees came to get a look at the lighting styles he has honed over his 20 year career as a photographer.  Ernest graduated from the photography program at Fashion Institute of Technology (FIT) in NYC.  He then relocated from the wintery climates of Buffalo, NY to Atlanta, GA where he settled in and set up shop.

Ernest looks at lighting a model and asks “What time is it?”  This will determine the angle from where the main lighting is going to come.  He splits that into 3, 6, 9 and 12 o’clock.  12 o’clock is when your key light comes from directly above, 6 from below, and 3 and 9 are from either the left or right.It is an easy way to talk about light direction.  He also has special times for alternate lighting like when the light comes directly from the camera (ringflash).


Ernest has used broncolor lighting for over 15 years.  He was introduced to it when he attended a broncolor lighting workshop in Atlanta about 15 years ago.  “That night started a 15 year love affair” says Ernest “I saw the flash sequences and thought – I know that’s for me!”  Over the years “EDub” has added to his broncolor collection, but the beauty of the system is that he still owns and operates some of the packs he bought 15yrs ago!  Looking forward, Ernest is excited by the new Scoro A2S. “Just when you think broncolor have made the ultimate, they raise the bar again”.

As a special treat for attendees, 2 time Grammy Winner Eshe, from hip-hop’s Arrested Development, came in and guest modeled to help recreate a shot from Ernest’s portfolio.


Ernest Washington   Website

Light Architecture by Urs Recher Now Available at Amazon.

Light Architecture by broncolor photographer URS RECHER
This book is an indispensible resource for those serious about lighting technique. Every photograph is broken down with diagrams, lighting equipment setup, and modifier usage. Photographic subjects include portraiture, fashion, nude, and product.

This book makes an excellent gift for anyone interested in expanding their
photography skills.

You can get it here.