Need Power?

Recently I have been getting more and more requests from photographers to demonstrate the minimum power setting of the broncolor Scoro. I had the opportunity to visit with Michael Khachadoorian, Photographer for Converse and we put the extreme range of the Scoro A4s to the test in the studio. Not only did the Scoro A4s offer the highest power output of any 3 head asymmetrical pack with 3200ws, but it also offered the lowest too, with an extraordinary 3ws. This incredible power range hands a photographer the most creativity possible. We were able to move the lampheads as close as possible and still shoot with the lenses wide open at f2.8 in the studio. What’s more, there is no need to “bleed off” power, or switch lamp head connections – simply just press the power adjust buttons to step down or up in either full stops, or tenths, until you reach the desired level. The broncolor Scoro A4s proved to Michael that it has muscle with 3200ws, but also finesse with just 3ws – an astonishing 10 f-stops in power setting range!




Foto Care NYC Grand Opening Event Schedule – broncolor lighting demos and guest speakers announced

Monday July 13th
1:00 PM   “The Shape of Light” by broncolor
Learn how broncolor has developed specialized light shapers to help photographers realize their visual goals.  Discover new ways to light  your subjects and the proper techniques with the Para FB Umbrella, UV attachments, Mini Satellite, Lightbars, Litestick and Ringflash C and P.
Tuesday July 14th
2:00 PM  “Splash” by broncolor SPACE STILL AVAILABLE !
Controlled and fast flash duration photography using the NEW broncolor Scoro and Grafit packs.  Learn how to use light in  pours and splashes with Brian Byrns of “Set In Ice“, a liquids stylist who has been involved with many major  liquid and pour shoots for advertising.
6:00 PM   “A Night with Dance” with Lois Greenfield
Lois Greenfield
talks about her experiences in creating unique dance photography images.

Wednesday July 15th

1:00 PM “Location Flash by broncolor
Covering different studio lighting options for location shooting in fashion or still life.  Discover the features of the Verso A4S, 2400ws studio and portable system, and the Mobil A2R 1200ws Mobile system.

6:45 PM   “Beauty and Fashion, No Guts No Glory” with Sarah Silver
Sarah Silver talks about how she has survived and thrived in the NYC fashion and beauty markets. Pick her brain on getting in and staying on top.

Convergence party next Thursday in NYC

Hi everyone,
Come join us for a special night at Mechanism Digital’s rooftop garden in West Chelsea next Thursday.  Mingle and meet some of the best photography and post production folks in the biz as we supply hot food on the grill, cold beer and drinks. What else would you want to do on a Thursday night besides a rooftop party on a nice summer night and learn more about the merging photo and video industries?
Broncolor will be setting up still photo lighting with our Scoro packs, as well as party lighting with our bron Kobold daylight balanced weatherproof HMI lights.
If you are starting to make the transition to adopt video as a part of your still shoots, you have to be here!

Thursday, July 9, 2009
6:00pm – 11:00pm
Mechanism Digital Studios
514 W 24th Street
New York, NY

RSVP IS REQUIRED, very limited space is available. We will be sending out confirmation notices shortly before.
(With first and last names of EACH guest, and company and or school affiliation) ***
–Rain date will be Friday, July 10th

Hope to see many of you there!


Dodd Camera “Tech Days” broncolor demo – New Video from Chicago

Sinar Bron Imaging’s Jack Ridley takes you through a tour of the broncolor Scoro and Grafit packs at Dodd Camera.  Jacks walks through making some action freezing liquid splash shots with Scoro – truly the fastest pack on the market. The flash duration of Scoro is mind boggling.

This demo, which showcased broncolor power packs and other broncolor lighting tools, was hosted by  Dodd Camera Professional on Armitage Ave in Chicago.  Check it out.
Broncolor at Dodd

video by John Cole (

SouthEast US Educational Photo Competition – Winners Announced!


We are pleased to announce the winners of our 2009 Southeast Photo Competition:

1st Place Tim Wedig (Art Institute of Atlanta) Mobil A2r Kit w/ RFS Transmitter

2nd Place Catherine Asinov (Savannah College of Art & Design) broncolor Minicom 40

3rd Place Aaron Smith (Savannah College of Art & Design) Foba Superball Head

Congratulations to the winners, and many thanks to everyone who participated. Please click here to see the winning entries. We are currently wrapping up our review of the western leg of this competition, and will be opening the Central US on September 1st. Please click here for competition details.

Dave McRitchie of Sinar Bron Imaging had the opportunity to meet with 1st place winner Tim Wedig, and shared this:

Tim Wedig, a student at the Art Institute of Atlanta had the winning entry in the Southeast broncolor student competition. I met with Tim in Atlanta to hand over the goods! Tim was thrilled to have his image selected.

“I am so very grateful to Broncolor; the Broncolor lights and packs are so much fun to use and really provide a professional quality with ease on location. Thank you again for such a generous prize and opportunity to showcase my work along with everyone else from the Art Institute of Atlanta.”
When informed of the award school President Janet S. Day enthused, “WOW! – Congratulations to Tim and to the Photographic Imaging faculty and staff. What an honor! And thanks also to broncolor for all they do to support student education.”

Tim Wedig, Dave McRitchie, and the broncolor Mobil A2r