Hasselblad Masters Vol 4. EVOLVE.

The elite Hasselblad Masters competition is the ultimate biennial stage for thousands of the world’s most creative photographers shooting across a dozen different photo-disciplines.

This year we’ve witnessed the most hotly contested competition ever – with a massive 62% increase in entries (since the 2012 awards) from both established and emergent photographers worldwide.

Twelve winners were selected by a jury of their peers (The Hasselblad Masters Grand Jury) and also voted for by the general public (Hasselblad Masters Public Jury).

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And TEN of them made it in person to receive their trophies and accolades at our exclusive awards party hosted by Hasselblad CEO Ian Rawcliffe and International Sales Director Michele Channer last night on our Stand at photokina.

The shortlisted shooters had been handed latest Hasselblad capture devices earlier in the year and briefed to visually interpret the theme ‘EVOLVE’. One hundred and forty two of their most outstanding images now form the content of our Hasselblad Masters Vol 4. EVOLVE volume – which launched last night. (The new book, which costs 79.90 euros and is available with text in seven languages, can be ordered at: http://www.teneues.com/shop-int/books/new-books-winter-2014/hasselblad-masters-vol-4.html)

Bronius Rudnickas, Hasselblad’s Corporate Communication and PR Manager said: “Last night’s awards event was graced by our winners who had travelled from all corners of the world to be here. It underpins the power and scope of the Masters programme and the real prestige and kudos associated with becoming a Hasselblad Master. There is no greater accolade at the high-end of professional photography. We were delighted to get the chance to chat with these exceptional Hasselblad brand ambassadors and discuss ways in which we can work together in the future.”

He added: “Also, as part of our awards programme this year we announced that French Master Roman Jehanno – who won the ‘General’ category – was selected by the public to pick up an extra award – he gets to keep the H5D-60 camera with which he shot his EVOLVE portfolio.”

Roman Jehanno said: “I am pretty sure I will wake up tomorrow and say ‘wow’… that was amazing!” The UK’s Bryn Griffith, who won a Masters accolade in the ‘Products’ category, added: “It has been absolutely fantastic and a real joy to be a part of the Masters programme and to meet these guys and see all the superb work. And the EVOLVE book itself is amazing.”

The 2014 Hasselblad Masters Awards winners were:

Architectural: Martin Schubert, Denmark
Editorial: António Pedrosa, Portugal
Fashion/Beauty: Bára Prášilová, Czech Republic
Fine Art: Rafal Maleszyk, USA
General: Roman Jehanno, France
Landscapes/Nature: Hengki Koentjoro, Indonesia
Portrait: Dmitry Ageev, Russian Federation
Products: Bryn Griffiths, United Kingdom
Project//21: Paul Gisbrecht, Germany
Underwater: Chris Straley, USA
Wedding/Social: Joseph Goh Meng Huat, Singapore
Wildlife: Rafaek Rojas, Switzerland

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The Masters 2014 exhibition will now tour the globe – and the next stop will be at our hugely popular annual shootLDN event on 22nd and 23rd October at The Old Truman Brewery on Brick Lane, east London. More details at: http://www.handsonahasselblad.com/shootldn/

photokina 2014 Hasselblad Masters Book Launch

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